It all started with Terry & Sherry’s doggy friends in the neighborhood—our very first taste-testers! They absolutely devoured our homemade dog food, and before I knew it, I became that aunt in the doggy wonderland, never showing up without yummies. That’s when I realized we had something special.
As word spread, our dog treats started reaching more pet parents across Hyderabad. Since we made them fresh, delivery was quick, and everything was going smoothly. But as orders started pouring in from outside Hyderabad, we hit a challenge—our treats had a shelf life of just a week, and longer transit times made delivery unfeasible.
So, I put on my thinking cap. Through research, experimentation, and plenty of trial and error, I crafted an all-natural recipe that stayed fresh for months at room temperature—without preservatives or artificial ingredients. Success! We hit the bullseye.
But Skylish was built on quality, transparency, and a commitment to bringing only the best fresh dog food to your pups. That dedication came at a cost. While our customers were willing to pay a premium, we kept our margins low to keep Skylish accessible. To stay competitive, we even reinvested most of our margins into discounts—because building a loyal customer base mattered more than big profits.
The downside? Breaking even, let alone making a profit, became one of our biggest challenges. Despite careful cost management, offering enough margins for retail partners or pet store distributors simply wasn’t sustainable.
Another hesitation in taking the retail route was our unwavering commitment to freshness. While our treats are shelf-stable, we take pride in ensuring they reach your pup as fresh as possible—something we can control better through direct deliveries. This commitment extends to our fresh food for dogs, where quality and freshness are non-negotiable.
That said, partnering with retail stores is on our agenda. We just need to find the right balance—one where both Skylish and our retail partners thrive without compromising our core values.
Until then, we’ll keep doing what we do best—bringing fresh dog food & high-quality treats straight to your pup’s bowl!